Established in January 1993, Guangzhou Superocean Industry Development Co., Ltd. (formerly known as “Hong Cheng Shoes”) is a professional children's shoe designer and manufacturer based in Guangzhou, China. For the past 30 years, we have focused exclusively in the children's footwear market. Through decades of continuous improvements into our product designs and manufacturing process, we have earned the trust of our many global customers to become a leading manufacturer partner of choice in the children's footwear market.
Since 2010, our talented team of professionals have collaborated closely with Italian-based shoe design studio, WorkShop, to help drive the development of over 1000 new products annually. Our partnership with Workshop allows us to curate rich insights into understanding future market fashion trends along with the capability to match our customer needs. This key partnership enables us to be competitive at the forefront of innovation within our industry.
Our production facility in Guangzhou, China integrates traditional craftsmanship with the latest technology and innovation. The combination of our domain expertise together with our talented professional staff has continuously satisfied our customers' needs for excellence.
(1)Order from Inventory: You can become a local agent and/or distributor of our proprietary brand “Princepard” which specializes in children's orthopedic shoes. You can purchase directly from our existing inventory with a short lead time of two weeks.
(2)Custom-Made Products: You can work with our technicians and design teams to develop custom-made products under your brand. Our team will support you throughout the whole service journey, from selling sample developments to bulk productions. The MOQ for custom-made products is 300 pairs/style/color, and the lead time is within two months. Rest assured that the design we co-develop will be exclusively for your brand.
Years of History
Annual Production Capacity
New Product Development Annually
Countries & Regions Business Covering
We adhere to strict protocols at each step of our production. Products must pass our internal standards and rigorous testing before they are delivered to our customers. If required, our products will obtain independent authority testing approval for your specific needs. This promise earns us the reputation of being the best in class in quality assurance among our peers.
Decades of experience have allowed us to understand our clients from various backgrounds. Whether you are a professional industry veteran or a fresh thinker who aspires to get into the industry, we can always find ways to work together. Give us a sketch and we will show you the possibilities.
Our pursuit of innovation and creativity empowers us to seek the new trends constantly. Our internal design and technician teams along with an external design partner enable us to develop more diversified products catering to various aesthetic standards. As of today, we have accumulated over 20,000 fashionable footwear designs.
Thirty years of growth and success started from a humble beginning. It all started when our founders opened a small shoe workshop in a small village with as little as US$500 initial capital.
A decade of perseverance led to rapid developments. In the first ten years, we grew from a small family business to a sizeable company with talents from all over the country. By 2002, our products were sold beyond China and found their way throughout Eastern Europe. To meet the growing demand, we relocated from a small workshop to a factory with three assembly lines.
Although our heritage and history are grounded on developing fashionable children's shoes, we discovered a particular demand which was underserved in the global market. In 2009, we founded our own proprietary brand “Princepard” which focuses exclusively on the orthopedic children's shoes segment.
Our success attracted talented creators to the team so we could be at the forefront of design. To strengthen our R&D capability, we established a long-term partnership with a professional Italian shoe design company, called Workshop, in 2010. Together with this strong external force, we are creating some of the most renowned styles loved and cherished by our customers.
The growing demands gave us yet another opportunity to expand our production capacity. We relocated again into a new factory with a production floor of 60,000 square meters. The five assembly lines elevated our production capacity to 3 million pairs per year.
Paying attention to the smallest details has been our topmost priority since our existence. The combination of experience and professionalism gives us the foundation to guarantee customer satisfaction and quality assurance. As such, our products received ISO9001 and GMC certifications in 2013 and ISO13485 certification in the subsequent year.
We never stopped innovating and always found ways to design shoes that can fit better for our customers. In 2015, we reinvented the concept of orthopedic shoes by developing a functional and handcrafted insole that reflects the shape and needs of children's feet. Many more patents have been developed and registered since then.
Due to the popularity and reputation of our products, our brand “Princepard” has successfully become the top-seller brand on leading Chinese e-commerce platforms such as T-mall and JD. It has increasing popularity on global e-commerce platforms such as Amazon, Lazada, and Ozon.
After 30 years of innovation and experience in serving our customers from all over the world, we have accumulated a breadth of data and the know-how, which positions us to be the partner of choice for brand owners.